During the 1st Saturday of March, the E-tadian celebrates Ayyoweng Lambak ed Tadian as thanksgiving for a successful harvest. The community gathers at the town plaza wearing traditional dresses.
Elders conduct a storytelling event accompanied by traditional songs and dances. An elder tells stories about legends, religious beliefs and history. They encourage the new generation to continue the norms and guard their culture, despite the expansion of modernization in their place.
Selection and edit from Photography Masterclass by Alex Webb
An-O, a Kan-kanaey word that means cock’s crow, refers to the break of dawn. 
Under the scorching sun, children and elders are amused with different cultural presentations from each barangay at the town’s sentro. 
After the cultural presentations at the town’s poblacion, these kids converted a roofless truck into a playground. 
Pop culture has seeped into the town’s consciousness as traders bring in toys like Angry Birds to sell to the locals. 
Dancers bring their props home after the presentations. 
Residents in far-flung barangays and nearby towns ride together in mini-trucks as they go home after the festival. 
Street games are held at the main roads of the poblacion, just outside the school grounds. 
After the festive vibe, the streets of Tadian are quiet on ordinary days. 
One of the oldest weavers in Tadian, is famous for making woven clothes for politicians, specifically former President Gloria Arroyo. 
The town of Tadian sits at the southwestern boundary of Mountain Province, adjacent to Benguet. Homes are built at valleys near the foot of the mountains.
Photojournalist and Reporter 